The Idea Behind Caramel Chic 

Q: How did you come up with the idea for Caramel Chic?

A: A while back I saw a romantic comedy centered on the daily lives of five Lebanese women living in Beirut. Instantly, I fell in love with it.

Q: Where did the action take place?

A: The movie took place in a small beauty shop.

Q: What sparked your interest in this particular movie?

A: I was drawn to just about everything in this movie. The theme, the scenery, the music, but especially the unique bond that was formed among the women regularly visiting the beauty shop.

The Story

Q: Without revealing the plot what was the movie about?

A: With the support of their friends in their well-known salon, the women searched for the answers to questions of life, love, and happiness. But they also talked about home life, baking, their neighborhood, their business ideas, relationships and, marriage. The women formed a strong bond and a unique friendship.

Q: How does your website translate to the movie?

A: Caramel Chic is a media platform for women just like in that beauty shop in Beirut, Lebanon. But, it doesn’t have a location. Because it’s happening right here on our platform reaching women all over the globe.

The Name

Q: How did you come up with the name Caramel Chic?

A: I was inspired by the movie’s title, “Caramel”. The name stems from an actual sugar wax aka caramel, which is a popular, all-natural beauty product in the Middle East and Lebanon. The women slowly melt sugar which forms into a gooey substance, it is then applied to the skin for waxing all over the body. We can see women in the movie also snacking on the caramel, as it is very sweet.

By watching the movie I’ve learned that you can’t rush through the process of making caramel and, it can sting. Just like life, I think.

The Mission

Q: How would you like your fans to recognize your platform?

A: Here at Caramel Chic we would like to share practical and real advice on all sorts of lifestyle topics pertaining to women. My dream was to create an outlet where women can feel just like in a local beauty shop. Where they can find familiarity and connect with each other. Where they can feel at home.

By forming this unique bond, I mean to strengthen and inspire women all over the world. Even if it means only one woman at a time.

The Future 

Q. Any projects for the upcoming months?

J. In the future, our goal is to host podcasts on interviews with keynote speakers, women from all walks of life where they can share stories about their lives, issues, careers and, aspirations. So, stay tuned.

Q. The last question, are you from Lebanon?

A. No, I am not. I am from New York City, but I was born in Poland.

Interviewed by J. Netsua, a Caramel Chic fan.


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